At most events, the moment everyone waits for is when the doorprizes are drawn. It’s no surprise that many organizers save the doorprize draw for the very end—it’s a great way to keep energy high.
Giving out doorprizes near the end of an event can make the whole experience feel more fun and engaging, keeping participants interested until the last moment. Let’s be honest—people get tired or bored during long events. But the chance to win something? That keeps them motivated.
If you're running an event, of course you want attendees to enjoy themselves. Adding a doorprize is an easy way to boost excitement and give your audience something to look forward to.
So, what exactly is a doorprize? How do you choose the right one? And what types of prizes work best? Let's break it down below.
What Is a Doorprize?
A doorprize is a free giveaway for attendees at an event. Winners are typically chosen at random, often through a number draw or ticket system. The main purpose is to grab attention and keep people engaged until the very end.
Popular Types of Doorprizes
Here are some common examples of doorprizes used at events:
1. Shopping Vouchers
One of the most popular options. Vouchers could be for grocery stores, restaurants, or online platforms—anything your audience finds useful. It's a flexible reward that allows winners to pick what they actually want.
2. Sponsored Products
Event sponsors often contribute their own products as prizes—things like beauty kits, snacks, drinks, or even gadgets. It’s a win-win: attendees love freebies, and sponsors get exposure.
3. Travel Tickets
Who doesn’t love a getaway? Travel prizes—whether plane tickets, train passes, or admission to a tourist attraction—always get people excited. Great for premium events or special campaigns.
4. Cash Rewards
Cold, hard cash still works as an incentive. Even small amounts can create a sense of reward and appreciation for attendees. Just make sure to set expectations ahead of time.
Read also: 15 Ways to Promote Your F&B Business Without Spending a Dime
How to Use Doorprizes in Your F&B Business
Doorprizes can be a powerful way to attract customers and boost your restaurant sales. Here are some quick tips to help you plan a doorprize strategy that actually works:
1. Define Your Goals
Before you start giving away freebies, get clear on your objectives. Do you want to drive more foot traffic? Promote a new menu item? Encourage repeat visits? The goal will shape your campaign.
2. Choose the Right Prize
Pick something that feels relevant and exciting for your audience. If you run a restaurant, maybe offer a free meal or drink voucher. If you run a bakery, a cake or discount coupon might hit the spot.
3. Set Clear Rules
Make it easy for customers to participate by setting simple terms. For example: “Spend a minimum of X,” or “Leave a review on Instagram.” Clarity helps prevent confusion and builds trust.
4. Promote It Loud and Clear
Share your doorprize campaign on social media, your website, and in-store posters. Use eye-catching visuals and clear wording so customers know what to expect and how to join.
5. Run a Transparent Draw
Make sure the draw process is fair. You can do it live or record a video and post it online. Transparency builds credibility—and keeps your customers coming back.
When done right, doorprizes help grab attention and increase customer engagement. They're fun, flexible, and effective for F&B businesses of all sizes.
But doorprizes are just one part of the puzzle. To really grow, you need a way to manage your promos, track your loyal customers, and deliver targeted offers—all in one place.
That’s where Opaper comes in. With our built-in customer database feature, you can easily share promos and discounts with your loyal guests. Plus, you can manage your customer data efficiently so you can focus on what matters most—your food and service.
Opaper also offers other tools to help you run your business smoothly: from finance and inventory management to POS, self-ordering, and even online store creation.
And the best part? It’s all free—no monthly fees. Download Opaper and start growing your F&B business today!