Today’s business world is increasingly competitive, so companies must carefully consider strategies to maintain and grow their market share. One effective strategy is co-branding — combining the brands of two or more companies to achieve shared goals.
Examples of successful co-branding from famous companies can inspire other businesses to apply this strategy. Here are some standout co-branding collaborations from well-known brands.
McDonald's and Oreo
McDonald's teamed up with Oreo to create the McFlurry Oreo menu. This collaboration leverages Oreo’s brand popularity while offering McDonald’s a new and tempting menu item. The McFlurry Oreo has now become one of McDonald’s most popular desserts.
KFC x Pizza Hut
KFC and Pizza Hut are big names in the fast food industry and both belong to the Yum! Brands group. Together, they created combo menus where customers can purchase KFC fried chicken and Pizza Hut pizza in one package. This cooperation allows both brands to attract different customer segments and offer more diverse meal options.
Read more: What is Business Collaboration: Types and Benefits
Dunkin' Donuts x Baskin-Robbins
Dunkin' Donuts and Baskin-Robbins, both well-known fast food brands, collaborated to create combo menus where customers can buy donuts from Dunkin' Donuts and ice cream from Baskin-Robbins in one package. This partnership helps both brands attract varied customer interests and expand food choices.
Starbucks x Hershey's
Starbucks and Hershey’s partnered to create seasonal drink menus featuring Hershey’s signature chocolates and candies, like hot chocolate drinks or mint-flavored lattes. This collaboration enables Starbucks to offer new menu variations and boost customer interest, while Hershey’s gains the chance to introduce its brand to Starbucks customers.
KFC x Lay's
KFC and Lay's worked together to create a menu offering KFC fries with Lay's delicious cheese sauce. This partnership leverages the strengths of both brands to develop a new, innovative menu. The combination of crispy fries with rich cheese sauce has proven very popular with consumers.
Coca-Cola and McDonald's
Coca-Cola and McDonald's have maintained a strong partnership for years. Coca-Cola is the main beverage supplier at McDonald's restaurants worldwide. This partnership helps both brands boost sales and face competition from other companies.
Nestle x Starbucks
Nestle and Starbucks collaborated to create Nespresso and Dolce Gusto coffee capsules filled with Starbucks coffee beans. This partnership allows consumers to enjoy Starbucks coffee at home easily and conveniently.
The examples above show how important cooperation between companies is to create innovative, unique products that benefit both parties. Co-branding helps companies strengthen their market position and build consumer trust in their brands.
Also read: What is the Decoy Effect? Examples and How to Use it in Business
So, is the concept of co-branding and its examples clear now? From the explanation above, co-branding is a business strategy that utilizes collaboration between product or service brands.
This type of partnership has its pros and cons, but many successful co-branding examples exist. Are you interested in boosting your business value and sales through co-branding? If so, be sure to plan your production and marketing budget carefully for the collaboration.
Also, keep detailed records of all costs and revenues in your cash flow reports so you can evaluate and make informed business decisions in the future.
If you find financial reporting challenging, don’t worry. You can consider using a POS application that already includes financial reporting features, such as Opaper.
Opaper is a business app designed specifically to help business owners, especially small and medium enterprises, manage their business optimally and efficiently. Beyond speeding up and simplifying transactions as a POS system, Opaper also supports other business aspects, like comprehensive financial reports and digital campaign management.
Don’t hesitate—explore Opaper’s features and experience how easy it is to manage your business!